Privacy Policy

PreferredProperties.com (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website at preferredproperties.com.

Please read this policy carefully. By using our site, you agree to the practices described here.

1. Information We Collect

We collect information in two ways: information you provide directly, and information collected automatically.

Information you provide:

• Email address — if you subscribe to our weekly market briefing newsletter or fill out a contact form
• Name — if you submit a contact form
• Any message content — if you contact us directly via our contact form

Information collected automatically:

• Usage data — pages visited, time on site, referring URL, browser type, and device type, collected via Google Analytics
• IP address — collected automatically by our web server (Hostinger) for security and analytics purposes
• Cookies — small text files placed on your device to improve site functionality and analytics (see Section 4 below)

2. How We Use Your Information

We use the information we collect to:

• Send you the newsletter or market briefing you signed up for
• Respond to contact form inquiries
• Analyze site traffic and improve our content using aggregated, anonymized analytics data
• Detect and prevent fraudulent or abusive activity
• Comply with legal obligations

We do not sell your personal information to third parties. We do not use your data for targeted advertising.

3. Third-Party Services

We use the following third-party services that may collect data independently under their own privacy policies:

• Google Analytics — website traffic analysis. Google’s Privacy Policy. You can opt out using the Google Analytics Opt-out Browser Add-on.
• LendingTree / affiliate partners — when you click affiliate links, you are directed to a third-party site governed by their own privacy policy. We have no control over their data practices.
• Hostinger — our web hosting provider may process server log data including IP addresses for security purposes.
• WPForms — used to process contact form submissions. Form data is stored on our WordPress installation and is not shared with third parties.

4. Cookies

Our site uses cookies to function and to analyze traffic. Cookies we use include:

• Essential cookies — required for the site to function (e.g., WordPress session cookies)
• Analytics cookies — Google Analytics uses cookies to track usage patterns anonymously
• Preference cookies — may remember your preferences between visits

You can control cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the site. Most browsers also allow you to delete existing cookies or block new ones.

5. Email Communications

If you subscribe to our newsletter, we will send you periodic emails about real estate market updates and site content. Every email includes an unsubscribe link. You can opt out at any time. We do not send promotional emails on behalf of third-party advertisers.

6. Data Retention

We retain your email address for as long as you are subscribed to our newsletter. If you unsubscribe, we will remove your email from our active mailing list within 30 days. Contact form submissions are retained for up to 12 months for administrative purposes. Analytics data is retained in accordance with Google Analytics’ standard retention settings.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate data
• The right to request deletion of your data
• The right to opt out of email communications at any time

To exercise any of these rights, contact us at the address below.

8. Children’s Privacy

Our site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

9. External Links

Our site contains links to third-party websites, including affiliate partners. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any site you visit through links on our platform.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of the site after changes are posted constitutes your acceptance of the updated policy.