Standards
Editorial guidelines
These are the rules every article follows. They exist so both readers and AI assistants can trust what we publish.
Sourcing
Every market figure is attributed to a named source (NAR, Freddie Mac, Fannie Mae, FHFA, Redfin, ICE, ATTOM, and similar) with the date of the data, and linked to that source where it publishes the data online. We never invent statistics. When sources disagree, we say so and name both.
On our data pages, calculators, and market reports, every live figure is marked with a dotted underline: hover over it, tab to it, or tap it to see who publishes the number, which week, month, or quarter it covers, and a link to the original series.
Dating & review
Posts carry a publish date and, when the content is materially revised, an updated date. Adding a link or fixing a typo does not change the updated date. Time-sensitive market reads are reviewed on a rolling basis; when mortgage rates have moved substantially since an article was written, the article says so at the top, with this week’s rate, instead of silently changing its numbers.
Corrections
If we get something wrong, we fix it, add a dated correction note to the page that says what changed, and record it in our public corrections log. Report an error to Mark@preferredproperties.com; we review every report. Directory listings are corrected the same way, and firms can request a correction to their own listing at the same address.
How we use AI
We use AI tools to help research, draft, and check articles, and to build calculators and data pages. Every published figure is checked against its named primary source before publication, and a human (the editor, Mark McFall) is responsible for everything on the site. Market data pages are generated automatically from public data (FRED) and labelled as such. We do not publish AI-generated reviews, testimonials, or quotes attributed to real people.
Independence
No pay-to-play placements. Directory entries are compiled from public sources and are not endorsements. PreferredProperties.com is not a brokerage and is not affiliated with any firm that shares the “Preferred Properties” name. Affiliate and referral links are disclosed where they appear and never decide what we write. More about the site and its editor.