Florida real estate
Florida is home to five independently-owned real estate firms operating under the “Preferred Properties” name — spanning the Florida Keys, the Gulf Coast, Central Florida, and South Florida. Each is a separate, unrelated business serving a distinct regional market.
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Editorial reference: PreferredProperties.com is an independent media resource and is not affiliated with any brokerage listed below. This directory is compiled from public sources for informational purposes — verify all details directly with each brokerage. How this directory is compiled.
Florida Real Estate Market Overview
Florida remains one of the most active real estate markets in the country, driven by population growth, in-migration from high-tax states, and a large retiree and second-home buyer base. With no state income tax and year-round warm weather, Florida has consistently attracted both primary residence buyers and investors across price points ranging from affordable Central Florida communities to ultra-luxury coastal estates.
The state’s diversity is reflected in the five firms listed here: Key West represents one of the most constrained and expensive small-city markets in the Southeast; Venice and the Gulf Coast attract retirement buyers seeking relative affordability with coastal access; Ocala serves the active 55+ golf community segment; and South Florida’s Palm Beach and Boca Raton corridor hosts high-volume multi-county operations serving the luxury and investment markets.
Post-pandemic, Florida’s insurance market has become a significant factor in real estate decisions statewide. Rising premiums for homeowners, flood, and wind coverage — particularly in coastal markets — now routinely affect affordability calculations as much as mortgage rates. Buyers across all Florida markets should budget for insurance costs as carefully as they budget for the purchase price itself.